12/4/2023 0 Comments Fast wordmark logosThe success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark is an image, icon or symbol that represents the company or brand, without actually spelling out the name in text. That’s less of an issue when it comes to designing a. Because they are freestanding and don’t constitute a complete word or message, letterforms must cultivate a bold brand personality. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. The leaner, more minimalist cousin of the wordmark, letterform logos feature a singular letter to graphically represent a brand. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce or too long to work as a logo in most media. Choose symbols that match your font’s style, to create a unified first impression. Looka’s ‘symbol replace text’ feature allows you to swap a letter of your name for a symbol, so you can have a text-based logo while leveraging the shorthand of a symbol. Incorporating monogram logos and 3-letter logos, a lettermark logo is again made of text, but uses only the initials of the company or brand, rather than its full name. The answer is simple: by using that symbol as one of your logo’s letters. The CNN logo was designed by the late Anthony Guy Bost in 1980
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